Where your logo sits decides how the product reads — at arm’s length on a shelf, and in a thumbnail on a marketplace listing. It is also one of the few specification decisions that is entirely yours, so it is worth choosing deliberately rather than by habit.
The short answer
Nearly every pet textile can carry your brand in one of four ways: a woven or printed label sewn into a seam, embroidery stitched into the product, a print or heat transfer applied to the surface, or a hangtag. Choose by material and by where the customer’s eye lands first — a fleece needs a different answer from a flat woven pad. Whatever you choose, the placement and the Pantone reference are written into the spec sheet and approved on the sample.
The four placements, compared
| Method | Where it sits | Suited to | What to watch |
|---|---|---|---|
| Woven label | Sewn into a seam or edge | Textiles that are folded, carried and washed — pads, mats, bands, covers. | Very fine text and small logos have a limit; the label should not sit where it can rub the dog. |
| Printed label | Sewn in like a woven label, printed rather than woven | Detailed artwork, small type, short runs of a specific design. | Print behaves differently on textured fabric; check legibility on the actual material. |
| Embroidery | Stitched directly onto the product or onto a patch | Bold, single-colour marks on soft surfaces where texture reads as quality. | Fine detail and small text lose definition, and heavy stitching stiffens the area it covers. |
| Print or heat transfer on the product | Applied to the fabric face | Flat surfaces and simple, high-contrast artwork. | Placement errors are permanent, so the position has to be agreed before production. |
| Hangtag | Attached with a loop or a tag barb | Brand story, size, care wording and barcode — anything read before the product is used. | Reads as packaging, so it must survive handling and match the pack it hangs on. |
Sewn label or embroidery?
Start with the artwork, not the product. A wordmark with fine lines and small type holds up better as a label; a bold single-colour mark on a soft surface reads better as embroidery. Then look at the second half of the question — where it lands. On a mat that will be washed repeatedly, a label sewn into the seam wears differently from a print on the face, and on a product that sits against a dog’s skin, nothing should sit where it can rub.
If your logo has to work in more than one place, decide which placement is the primary one and treat the rest as supporting. A logo embroidered on the product plus a label in the seam plus a tag on the pack reads as a brand. The same mark repeated without hierarchy reads as clutter.
What retailers and marketplaces look for
The requirements are practical rather than decorative: brand, product name, size, care instructions, barcode and the origin marking for the market. For the European Union, the General Product Safety Regulation (GPSR, Regulation (EU) 2023/988) has applied since 13 December 2024, which brings responsible-person details into scope for products sold there. Those are labelling decisions, so they have to be settled before the artwork is finalised — the labelling guide for retailers lists what buyers and platforms typically ask for.
Logo placement is only one of the layers you control. Material, dimension, colour and packing are all specified in the same document — the three layers of private label customisation explains how they fit together, so the logo decision does not get made in isolation from the packaging it sits on.
What to send before the first sample
- Artwork as a vector file where possible, plus a single-colour version in case the method you choose needs one.
- The Pantone reference for each colour in the logo, so the colour is matched to a standard rather than to a screen.
- Placement marked on a photograph or drawing, with the distance from a seam or edge noted, so the position is repeatable on the next order.
- A note on which face the customer sees first — that is where the logo earns its place.
- Tag and care wording, settled if possible, since both are printed before production begins.
Questions we get asked
Can the logo go on the product itself, not only on a tag?
Yes. Embroidery and print both put the mark on the product, and a label in the seam is on the product too. Which one is possible depends on the fabric and the construction, so we confirm it on the sample and lock the placement into the spec sheet before production.
Does the logo method change the price?
It is quoted per model and per method, because stitch count, colour count and placement all change the work involved. Ask at enquiry stage and it appears as a line on your quotation, rather than as a surprise once the sample exists.
How do I know the logo colour is right?
The Pantone reference goes into the spec sheet and you approve the colour on the physical sample — screens vary, samples do not. If the logo involves thread, a label and a printed pack, check all three on the same sample, because the same Pantone reads slightly differently on each material.
Can the hangtag carry the barcode and the size?
Yes, and for products sold without a retail box it usually should: the tag is often the only place a size and a barcode can live. Treat the tag as part of the packaging specification and finalise the wording before the print run, not after.
If you want to see how a label, an embroidered mark and a tag come together on a real product, send your artwork and the model you are considering and we will come back with the placement options and what each one needs on the spec sheet. The service page shows how branding is specified and approved, and the contact page reaches us directly — we reply within one business day.